Five ways to use QR codes for your marketing
The Covid 19 pandemic has taken over almost every facet of our lives, including how we travel, shop, and work. That has also meant that businesses that fail to evolve will meet a certain, painful end. One way you can adapt your business and ensure the safety of both your workers and customers is through the use of Quick Response (QR) codes.
There is no overstating the overwhelming effects of the COVID-19 pandemic on our lives. Many people are currently in self-isolation and not getting as much as they used to. The lack of people on the streets will have a negative impact on print ads. Take brochures, for example, as there are fewer people out, there are fewer people to distribute brochures to, and due to social distancing, they might be concerned about taking a brochure from a stranger.
QR codes are an effective way to ensure compliance with social distancing regulations
QR codes have undeniably gotten a new lease of life recently. Here are a few ways this hands-free marketing approach can be used in your business.
- Use QR codes to offer a direct incentive or promotion.
- Scanning a QR code can direct customers to a website of your choice.
- QR codes on your business cards allow your consumers to engage with your business within seconds.
- Instant analytics, it provides an opportunity for business owners to keep an eye on their audience when they scan the barcode.
- It’s a great way to get users to leave reviews. A huge 97% of customers read online reviews before they buy.
There are many ways you can use QR codes in your business. Used well, QR codes can help connect your offline marketing materials, like business cards and brochures to your online marketing channels. At Minuteman Press in Krugersdorp, we help businesses integrate QR codes into their marketing. We would like to help your business too. Contact us today to get started.