Creating Headings And Subheadings For Print Marketing
Headings are often an integral part of all print marketing pieces. They are often what people see first when they view any form of print marketing. This is why headings need to be well-written and striking.
What's The Difference Between Headings And Subheadings?
Headings usually represent the main points of a text. On the other hand, subheadings will show the subpoint that provides more details about the main heading. Your headings and subheadings should follow one another to lead to the conclusion and not stray from the message you are trying to convey.
Your main heading should be distinct from all the others because it is the heading that introduces the key concept. The subheadings would be smaller to signify supporting ideas. This distinction will visually separate your headings based on their importance, allowing the writer to make their thoughts more concise and easier for readers to scan the content.
Things To Remember When Writing Headings.
Headings can succeed or fail depending on certain factors. It is very easy to make your headings difficult to read by writing a lengthy heading that spans two sentences. Here are some great ways to make your headings stand out:
- Keep it brief and to the point. For your main heading, you should limit it to 5-8 words. Subheadings are sometimes longer because they expand on the main heading.
- Don’t give everything away in the heading. You should use your heading to introduce and not replace the information in your content. If you state everything in your heading, it will not be worth it to read the rest of the actual copy.
- Do not create too many subheadings. It is not necessary to create a subheading every time you start with a new paragraph or sentence. You should choose your heading placements carefully.
- Keep your audience in mind. What are your messages to your readers, and how can they be derived from your headings?
Minuteman Press Krugersdorp is here to help you structure your printed marketing material to maximise results quickly. Contact us for more information.