Choose the best images for your print campaigns
It is essential to consider all aspects of your print marketing materials; this includes the pictures. The difference between a good print marketing material and a mediocre one is how you choose your images. You should ensure that your images are high-quality, clear and relevant.
300 pixels per inch is the minimum requirement for a high-resolution photo. Images with more pixels per inch will look crisper and cleaner in print. Make sure you check the quality of the photos you intend to use. Open the image in an editor, and then check the file properties. If your image's "dots-per-inch" (DPI) is more significant than 300, you should be fine.
Things to think about when choosing images for print marketing materials.
Image quality will positively impact your appearance, credibility, and trustworthiness. You need to think about many things before selecting images for your advertising campaigns, such as:
- Your Audience.
Who are your potential clients? A great photo will relate to your client base and make them feel connected. Consider this: Bright colours are a good option if your target audience is primarily children, but if your target audience includes professionals working in I.T., A photograph of a professional or computer setting might be a good choice.
- The Problem You are Trying to Solve.
What is the purpose of your product? How can you represent this in one photo? Show them what they could gain when choosing to do business with you. It might help to have a high-resolution photograph of the kitchen that you recently renovated if your company does home renovations.
- Play on People's Emotions.
Research shows that advertising that triggers powerful emotions is more likely to be remembered by people. It's human nature to feel emotions, which should be reflected in your advertising. The more you can connect with your target audience, the more loyal clients you attract.
- Pictures That Speak for Themselves.
An image that conveys your message effectively and is compelling will save you a lot of words. This is what inspired the phrase "show don't tell." It might be advantageous for your marketing campaign to choose a picture that doesn’t need more explanation.
Minuteman Press Krugersdorp has the expertise to help determine the right images to represent your company and make a print marketing campaign a success. For further information, contact us today.