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Headings are a critical element of any Print marketing piece. They are often the first thing people see when they see marketing materials. Your headings should be informative, striking and well-written.

What Is The Difference Between Headings & Subheadings?

Subheadings are used to show the subpoints that explain the main heading. Headings can often be described as the primary point in a text, whereas subheadings elaborate on this. Your headings and subheadings must all be in sync and lead to your conclusion.

The main heading should stand out among the rest. It is the main point that contains the key concepts of your marketing materials. As supporting ideas, your subheadings will be smaller. This will visually distinguish your headings according to their importance. This distinction makes it easier for writers to organise their thoughts concisely and makes it easier for readers to scan your content.

Tips to Remember When Writing Headings

Your headings will succeed or fail depending on what you do, e.g. a lengthy paragraph of two sentences for a heading is difficult to read and will most likely discourage your readers. These are some ways to make headings more effective:

1. Keep it simple and concise. Your main heading should contain no more than 5-8 words. Subheadings may be longer if they provide more detail on the main header.
2. The heading should not give away everything. Your heading should be used to introduce the next piece of information and not to replace it. Your headings should not be too long. This will make it difficult to read the rest of your content.
3. Avoid creating too many subheadings. When writing a new paragraph or sentence, you don't necessarily need a new heading every time. Be careful where you place your headings.
4. Keep your audience in mind. What message are you trying to tell your readers? Can they deduce your message from the headings?

Want to learn more about creating effective marketing materials? Minuteman Press Kempton Park can help you structure your Print marketing materials for maximum engagement and sales.