Who Is Your Target Market
Before distributing any Flyers, it’s essential that you look into your target market, especially in terms of where it is that they spend most of their time. Where do they work? Where do they socialise? Where do they unwind? The answers to these questions will provide you with a great starting point.
Get Creative With Your Distribution Strategy
Who says that you have to follow traditional methods for flyer distribution? You don’t need brand representatives at every traffic light. Why not get creative instead? Adding Flyers to packaged orders or visiting relevant trade shows and exhibitions and handing them out there can have just as big of an impact – if not even greater! Plus, it will probably save you money.
Who Distributes Your Flyers?
If you do decide to go the brand representative route, be sure to hire the right kind of reps. Research has shown that your target market is likely to respond more favourably to your Flyers if they receive them from someone who is from the same demographic as they are. For example, if your target market is young women in their twenties, then hiring female brand representatives in their twenties is a great idea. Fitting your reps with branded Barron uniforms is also always wise.
Here at Minuteman Press, we are a printing company in Kempton Park specialising in uniform design and Flyers at incredible discount rates. Have you seen our new Simple Business Builder yet? This marketing package makes it possible for you to have 1 000 A5 Flyers printed for just R997. The Flyers are 148 mm x 210 mm, printed on 128 gsm coated paper, single-sided and with a full-colour front. You can even choose to make them double-sided for just R800 extra!
Are you about to launch your next flyer marketing campaign? Get in touch with us at Minuteman Press Kempton Park and get help from our team of experts.Get a Free Quote for Apparel Get a Free Quote for Print Get a Free Quote for Flyers