What's Happening in Kempton Park, Gauteng…

If the world would stop for a minute to study how China has so admirably controlled the Covid-19 pandemic, it will quickly become apparent that QR Codes have been at the centre of this success. No wonder too that even before the pandemic, China is the only country where QR codes were widely used in commerce. China uses a QR code or ‘health code’ that stores a person’s health information, including their recent contacts, to control the spread of the virus.

There is no overstating the overwhelming effects of the COVID-19 pandemic on our lives. Many people have had to self-isolate, which has curtailed movement. The lack of people on the streets has a negative impact on Print ads. Take Brochures, for example, as there are fewer people out, there are fewer people to distribute brochures to and due to social distancing, they might be concerned about taking a brochure from a stranger.

QR codes are an excellent tool for enforcing social distancing

The Covid-19 pandemic has undeniably given QR codes a new lease of life. Besides helping to prevent physical contact between people, here are a few ways this hands-free marketing approach can be used in your business.

1. Use QR codes to offer a direct incentive or promotion. 
2. Scanning a QR code can direct customers to a website of your choice. 
3. QR codes on your Business Cards allow your consumers to engage with your business within seconds.
4. Instant analytics, it provides an opportunity for business owners to keep an eye on their audience when they scan the barcode. 
5. It’s a great way to get users to leave reviews. A huge 97% of customers read online reviews before they buy. 

The notable success China has achieved using QR codes to control the spread of Covid is instructive for businesses too, which can draw many benefits from using this Covid-safe marketing tool. 
Minuteman Press would like to help businesses in Kempton Park enjoy the same benefits of using QR codes we have discussed here. Contact us today to explore ways you can add QR Codes to your printed marketing materials.