Need to Gain New Customers? Read What these Statistics Say!


It is true that many people are turning to online marketing as new applications and marketing programs flood the marketing space. However, not many people are aware that, while spending all their marketing resources online, they could be missing out on big business elsewhere. Some statistics show that printed marketing materials are powerful in terms of gaining new customers for your business. Minuteman Press in Hyde Park has collected some valuable and insightful stats:





  1. 80% of marketers say that point of sale marketing is the most influential marketing channel on driving purchasing decisions.
  2. 71% of consumers do not pay attention to online ads and 69% find them annoying!
  3. Direct mail has a response rate of 5,1% while the email response rate is as low as 0,6%.
  4. Postcards do even better with a response rate of 5,7%, making it one of the most cost-effective pieces of advertising for business.
  5. 85% of consumers live or work within an 8 km radius of your business. Yard Signs are a great way to promote your brand to the friends and neighbours of your customers.
  6. 62% of consumers who respond to direct mail (such as Brochures) made a purchase within three months.
  7. 63% of consumers read leaflets and Flyers that have been addressed and delivered to their homes at least once per week.
  8. 85% of consumers have done business with the advertiser after receiving a promotional product.




Minuteman Press’ Simple Business Builder is a line of custom printed products designed to make your marketing decisions easier and more affordable. The Simple Business Builder includes the following:









Minuteman Press is a reputable printing company in Hyde Park that offers you all your marketing materials under one roof. Get in touch with us right away to learn more about our printing services.  


Get a Free Quote for Presentation Folders Get a Free Quote for Business Cards Get a Free Quote for Postcards Get a Free Quote for Books Get a Free Quote for Pens Get a Free Quote for Signs Get a Free Quote for Flyers Get a Free Quote for Brochures