There are common misconceptions that the Print medium is lagging behind due to the popularity of digital marketing. However, this cannot be further from the truth as outlined by Minuteman Press Hyde Park with the following statistics:
- According to reports, the global ad spend for Print is expected to touch 2207.6 million people this year
- Marketers will spend $44,173 million on Print marketing globally in 2021
- 39% of consumers try a product or service due to direct mail marketing making it a great tool to woo potential buyers
- 23% of consumers also visited the store that send them direct mail thereby, compelling action and engagement
- A whopping 56% of consumers trust Print marketing more than any other type
- 44% of consumers say they visit a website after viewing a direct mail about the business
- In the non-profit sector, it is reported that 78% of donations are made due to direct mail marketing
- 79% of household read direct mails
- When Print and digital ads are integrated, the effectiveness of the campaign increases by 400%
- 82% of consumers find Print ads to be trustworthy while making a buying decision
- 92% of consumers in the age group of 18 to 23 years say they find it easier to read Print ads than digital ones
- 77% of consumers say they have greater recall of products and services if they view them in Print
- Psychologically, it takes 21% less cognitive skill to view and understand Print ads than digital ones
This popularity of Print makes it one of the most powerful marketing strategies for businesses to use. For more information on the power of Print collateral, contact Minuteman Press Hyde Park today!
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