The Covid pandemic once again reignited the debate on whether the business card and other once-trusted printed marketing materials have a place in the modern, digital-first marketing landscape. This time it’s the business card’s most important attribute - its shareability - is the reason why its long-feared demise is once again a topic of discussion.
Enter QR Codes and the business may well live to fight another pandemic. Before we discuss how QR Codes can save the business card, we should probably call out claims that the business card is no longer relevant.
It’s important to listen to what the data has to say. According to research data, as much as 72 percent of people judge a business by the quality of its Business Cards. Almost 40 percent would avoid dealing with a business if the quality of its Business Cards is poor. So all smart businesses that know the importance of making data-driven decisions will not ditch the business card just yet.
It is essential to have a professional business card that is designed to represent who you are and to showcase your brand’s identity. Your business card is more than just your contact information. It is your formal introduction to the rest of the world. However, Covid-19 has meant that people no longer exchange Business Cards in the usual way.
Will this pandemic be the final demise of the business card?
With the need for social distancing, how can you get the advantages of a business card without giving people physical cards? It might be time to take a more digital route. You could share this information in a signature that is automatically included in every email you send and your profile information on your social media platforms.
QR Codes can give Business Cards new life
Discover a new way of using your business card to network and share information by adding a QR Code, and set yourself apart from other professionals. You can share your contact details, business information, work samples and much more with only one scan.
The way QR Codes work is simple. A customer sees the code and wants to know more, and so they take out their smartphones, scan the QR code, and it instantly takes them to the webpage of your choice. QR Codes are so powerful because they connect colleagues or clients to anything you want, from websites, photo slideshows or videos, to Facebook pages or customised landing pages with special promotions you may have developed in conjunction with your business marketing campaign.
Business Cards are an integral part of networking and expanding your contact list. There is now a new way for you to enhance its effectiveness and make it easier for your potential clients to learn more about your business, add your information to their devices, and even access samples of your work. Adding a QR Code to your business card allows you to do this and so much more. Here are some of the benefits.
1. A safe way to share contact information at networking events
Using the vCard and QR Code on your business card enables potential clients or employers to add your contact information to their mobile devices without the hassle of manually typing it in. They can simply scan and save.
2. Expand your social media reach
Adding a Social Media QR Code that links to your social media platforms will garner more followers and fans on your pages and allow your clients to remain up to date on all your latest work, events, and news.
3. Share work samples from one place
The best way for potential clients or employers to get to know you is through your work. You can have your business card link directly to your current business projects, user cases, or your blogs by using a dynamic URL QR Code, which is an excellent feature for freelancers. You can link to your resume and any other PDF files by using the PDF QR Code, so you do not have to carry Copies with you at job fairs or informational events.
4. Keep your customers informed of important developments
Adding a Business Page QR Code to your business card allows you to instantly inform your clients or future customers about your business, your contact details, opening hours, address, social media accounts, and navigational directions. If you have an online business, there is a button that can allow you to link to it, a website, or a gallery of your work to help you promote your goods and services.
Minuteman Press is where to get all your QR Codes printed
QR Codes are one of the most effective tools in linking a printed or tangible item that customers have in their hands with your landing page or website. You have seen and learned how to use QR Codes. Now it is time to add them to your Business Cards and marketing materials to give customers with smartphones and devices easy access to your website. Use QR Codes on your Business Cards as a generator or accelerator of leads no matter where you are networking.
Minuteman Press, located in Hyde Park, can help you create and integrate QR Codes into your marketing strategy and give you expert advice on how to use QR Codes to connect your printed materials with your brand online.
If you are not sure which printed materials are good for adding QR Codes, we have all the expert knowledge and would be happy to guide you. Contact us today to get started with QR Codes.
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