What's Happening in Dunkeld, Hyde Park, Gauteng…

What is Brand Identity

Just like you have your own personal identity, your brand identity is what sets your business apart from competitors. Are you a cool laid back company or a professional expert company? Your brand identity develops your image as a business and should effectively reflect what your business stands for. Creating a strong brand identity can be a lot of work, but it will surely make your brand more recognisable and create a loyal customer base.

Print Media Toolkit - Corporate design assets

These are the tangible elements that create your corporate identity. Think of some popular brand names; what is the first thing that stands out? You will often think of things like the Nike logo or slogan, the Coca-Cola colours, or the uniforms at your favourite restaurant. This shows us that to develop your brand personality, you must first look at your brand design. Some building blocks of a successful  brand identity design include your:

• Typography: The font and typeface you choose for your branding material and Logo Design to create consistency across your business’ brand.
• Colour palette: People make different associations with different colours, and using powerful branding colours wisely can have an enormous impact on the emotions and perceptions of your audience.
• Form/Shape: This is a subtle element that can reinforce reactions from your target audience. 
• Photography: High-quality images can add to the appeal of your marketing efforts

Bring your brand identity to life with branded elements

Depending on your type of business, different Print advertising elements can be vital in shaping your visual identity and brand story. Here are some examples:

1. A restaurant needs to focus more on their menu and the branding in their physical environment (such as stickers, Signs and decals) to create the perfect image of their establishment.
2. Hand-crafted products such as craft beer should focus on Packaging design and promotional marketing materials (like stickers, Catalogues, Apparel and Posters).
3. An individual trying to promote their services or recruit clients should invest in high-quality Business Cards and Letterheads.

Contact Minuteman Press Hyde Park for more information on all your Print and marketing needs today!