Your Guide To Getting The Best Promotional Magnets
Promotional magnets can be an excellent way for your business to get out there, increase brand recognition, and boost conversions. However, before investing in promotional magnets for your business, you need to consider some essential things, such as:
Your Brand Image
Before creating a magnet for the company, consider how you want it to look. Understandably, you would most likely want your magnets to match your brand's image so they will be easily associated with your business.
This reaches far beyond your brand colours and fonts, as it will also impact your tone of voice (friendly, formal, informal). This consistency across platforms will create a sense of reliability and credibility for your business.
The Type of Magnet You Want
There are many reasons to use promotional magnets and different types of magnets to use. These are some of the most well-known magnet types:
- Promotional Magnets.
- Functional Magnets.
- Decorative Magnets.
- Business Card Magnets.
- Magnets to Support Events/Causes.
- Car magnets.
Which Business Details to Include?
Different business information can be included on promotional magnets. Your business name, logo, contact information, and social media links can all be included, but that doesn’t mean you should overload it with info.
Think about your target audience. What information would they find most useful? An older audience might prefer to have your address and contact information, while a younger audience might prefer a website link or social media link.
The Design You Want
While some designs promote your company name and logo, others include more text and information. The design you choose will depend on the function you want the magnet to fulfil.
For example, a business card magnet will have more details, while decorative magnets will focus on decorative designs with only a small logo or website. Tip: You can make multiple designs with decorative magnets. This will encourage your customers to collect them all.
How Many Magnets You Want
What is the size of your target audience? How long do you plan to keep this campaign running with these magnets? How much money do you have? These questions will help you determine the number of magnets that you need. You can ask your printer about the packages they offer to help you choose the right one for you.
These are just a few things you should consider before ordering your promotional magnets. Minuteman Press Hatfield has the expertise to help you create the best print marketing materials for your business. Contact us today!