Your Guide To Creating Informational Leaflets
A lot of effort goes into designing marketing and promotional material; many people don’t realize this. Leaflets can be the most time-consuming marketing material because they often have multipage with multiple functions and designs.
When creating a leaflet for your business, it is crucial to understand its anatomy. These are the key points to keep in mind when designing these leaflets:
Your Goal and Message.
What are they trying to convey? What are your intentions? If you have a goal to sell your product or service, your leaflet should clearly communicate the benefits. If you want people to call you, include your contact information.
Remember that your leaflet can serve multiple purposes. With your leaflet, you can inform, entertain, and persuade customers. You can also direct them to the website or generate additional leads.
Target Audience.
Your leaflet must be targeted at the proper intended audience to ensure it is visually appealing and emphasizes what is important to them. Consider the following demographics before you create your leaflet.
- Gender.
- Age.
- Nationality.
- Family status
- Marital status
- Geographical position
- Occupation.
- Education level
- Income.
Format and size .
After you have determined what you want to communicate and to whom it should be targeted at, it's time to start planning how you will deliver it. This begins with deciding the size and format of your brochure:
- The accordion-like leaflet is the most common format. This leaflet can be used to communicate information that does not need to follow a specific order. Each section will cover a different topic with discussion points. They are perfect for large imagery, maps, and other large images.
- Brochure-like flyers are great if you want to connect with your readers and make it easy for them to understand your content. This leaflet can organize your content into sections so users can follow your thought process.
Headlines and Fonts.
Make your leaflet stand out by making your headings attractive and engaging. The main heading should not contain generic brand names or descriptions of services. Instead, develop a tagline to evoke interest.
Images and Design.
Images can keep readers interested and make your product/service more accessible. You should use high-quality images that you are confident will appeal to your market. Make sure your designs are easy to read and visually appealing.
Printing and Distribution
The format, dimensions, and requirements of your printing company for images must be known. You need to know how to cut and bleed your content, so you don't accidentally cut some of it off, for example. Make sure you ask about any concerns before printing to ensure that you will be happy with your final product.
Do you have any questions? Minuteman Press Hatfield is here to help. Contact us today to speak to a member of our expert team!