Why You Should Be Utilizing Print Marketing in 2021
In 2021 it might seem like everyone has made their way online; in fact, this is true for the most part. However, this doesn’t mean that there is no more value in print. Print media still plays a significant role in the marketing strategies of many successful companies. Here are a few reasons why these print marketing campaigns stay relevant even within the digital age:
Print is a sensory experience
Even though many more consumers are now online, humans remain sensory beings. We love feeling, touching and observing something tangible. Being able to hold a piece of paper, feel its texture and examine its content stimulates our senses.
Which one would provide you with the best experience to get an online invitation or hold a beautifully printed, textured invitation? The printed one, of course! That is because you can feel and see the real effort that went into creating it. Similarly, you can evoke positive emotions from clients when you give them a nice, thoughtful piece of marketing material printed on soft-touch paper.
Print still gets read and performs
Not only do print ads get read, they get read multiple times over. Your booklet may be lying around someone’s house, office or reception, and people passing through or waiting might see it numerous times. If your design catches their eye, they might read it more thoroughly and retain more content from it than they would a digital ad.
Online ads can get lost in an ocean of content online and will mostly be skipped over multiple times before getting read. This means that even though print materials might be more expensive, they also produce more engagement and inquiries than digital marketing.
Print appeals to almost everyone and can be personalized
High-end clientele, millennials, children, we all have picked up brochures, posters or business cards at some point. This type of marketing doesn’t just appeal to one demographic but can pique the interest of all potential customers. This means that most target audiences can be reached using print marketing materials.
When you create a personalized piece of print for a customer, it can also make a lasting impression on your clients, just like receiving that personalized invitation. Nothing is surprising about receiving a personalized email, but when clients receive a personalized piece of print, they can have a very positive emotional reaction from knowing that there was an effort made to reach them.
Minuteman Press Hatfield, experts in print and design strategies, can help businesses across South Africa with their integration process. Contact us today!