Why print marketing is still important.
One of the biggest myths of the digital age is that the print medium is dead. This cannot be further from the truth! Print marketing continues to be a highly effective advertising strategy for businesses across the globe. It is also a fact that some interactions, products, and services cannot be digitised, which is the unique selling point of print marketing.
Understanding the importance of print
Flexibility
Printed materials allow consumers to read and digest information when and where it is comfortable for them to do so. This is impossible with the digital medium, as messages often appear and disappear in a flash and get lost in a sea of information.
Engagement
The truth is that people often scan through websites and social media pages (often only spending seconds on every visit they make, whereas they are more inclined to sit down and be engaged when reading printed materials. This means that they are likely to absorb more information from printed materials than from the web.
Accessibility
Your audience may mostly be online. However, a substantial section of your target audience might not be proficient with or interested in digital platforms. Thus, print allows you to reach your entire customer base more efficiently.
Novelty
With businesses bombarding inboxes every day with digital messages, your business can be the one that stands out. The novelty of a well-designed brochure or booklet piques the interest of the consumer far more than a flashy online ad.
Tangibility
In these difficult and lonely times, consumers crave an authentic, deeper connection with brands. There are reports from Haptic research that promote the importance and benefits of touch. This, of course, is only possible with print marketing.
Credibility
There’s a certain feeling associated with seeing a familiar brand, name or logo somewhere; for example, think of the feeling you get when you see your favourite newspaper resting on the shelves at the shop. Familiarity, professionalism, and quality are some of the perspectives that we may form of a company when we regularly see them around us. A flyer might be sitting on your desk for weeks at a time, and every time you pick it up and read the content, it builds credibility with the company involved.Minuteman Press Hatfield is a leading print, design and marketing company situated in Hatfield. Contact us for a quote today.