Why print marketing is so powerful
There is a noticeable shift in the digital environment we live in with the growing popularity of non-digital marketing tools such as the print medium. Minuteman Press Hatfield explains why and how print marketing is a winner.
How does print work so well?
Reports suggest that businesses who have added print to their marketing mix enjoy greater response rates from potential consumers. Minuteman Press outlines the benefits of adding print to your marketing strategy. Here are our top 4 benefits:
Leveraging credibility
Businesses that are successful in putting out high-quality content in print are successful in leveraging credibility. The halo effect influences consumers, i.e., they display the same trustworthy feelings towards a brand that has published content in their favourite medium.
Print readers are more evolved
Readers who consume digital data constantly have shorter attention spans than those who read print. Thus, your print message will have a more significant impact on these readers. Readers will take the time to read through your entire piece of marketing material instead of just glancing over it while scrolling.
Flexible
The print medium has several options for you to choose from. For example, you can select which type of marketing will suit you best: a booklet, poster, etc. This offers opportunities for greater flexibility and customisation.
Appeals to the senses
Humans are inherently sensory beings. Consumers like to touch, feel, smell, and listen to the content you are putting out. Viewing the same content on a screen simply does not have the same effect. Thus, it gives your reader a greater consumer experience. Thus, we encourage you to believe in the magic of print just as we do. At Minuteman Press Hatfield, we can help enhance your marketing strategies by leveraging this medium to your advantage. Contact us today!