The importance of company stationery
Company stationery is such an everyday part of doing business that it has become expected from business professionals. Doing business means that you need to promote your company – whether it’s through a branded letterhead on a piece of paper or a branded company e-mail address.
People are weary of “business people” who communicate in their own capacity. Think about it – would you take an investment advisor seriously if he sent you an e-mail from a Yahoo account? What if his business card was a multi-coloured piece of paper without a corporate logo or a landline number?
Company stationary isn’t a luxury anymore – in today’s day and age, filled with fraudsters and flyby night outfits – it’s a necessity.
Investing in your company stationary
It is worth investing time and effort into choosing a corporate identity and the accompanying stationery. It will give the business a sense of identity which will be used by clients as a form of brand recognition. Printed company stationery will also make a business look organised and professional.
The following should be considered when deciding on company stationery:
- Logo – All of the paperwork that a company produces should have the company logo on it. This includes correspondence and marketing material and can extend to websites and e-mails. The logo should identify the core business of the company. Always order enough company stationery to have stock on hand for six months.
- Envelopes – This should ideally have the company logo, business name and information printed on them. Billing envelopes are different from standard correspondence envelopes, so it might be worthwhile to have two different types printed.
- Business cards – These are essential, especially if the business relies on reps in the field to sell a product or service. Business cards should have the company logo, name, purpose and business details and any other relevant information necessary for networking purposes.
- Billing – This should be dedicated company stationery and should include the company logo, name and business details at the top.
Contact Minuteman Press Hatfield for all your company stationery design and printing needs.