The demand for homes under R2-million are expected to remain very lively in 2021. As 2020 wore on, property prices fell and it became a buyers’ market. Now well into 2021, the situation is improving, but a long road lies ahead.
Real estate agents have had to adjust their Print marketing strategies during COVID-19
Without proper marketing, first-time homebuyers may not have been aware of the low price opportunity presented to them by the pandemic. As a real estate agent faced with a marketing landscape so radically altered by Covid-19, how are you conducting your business?
Online? That seems to be the best bet now, but you still need a little creativity and consistency in using Print media to reach your audience.
Print your real estate Flyers to advertise available properties. Leaflets and Brochures are perfect as leave-behinds as you do not have to physically hand them to someone or interact with an individual personally.
Using For Sale Signs is one of the best ways to reach out to potential buyers. As prospective buyers search their dream neighbourhood, a ‘for sale’ or ‘coming soon’ sign can grab their attention quickly. Virtual tour Booklets and Catalogues are also a great way to show clients potential homes while still adhering to social distancing protocols.
Local estate agencies are quickly adapting and finding new ways to still provide a service to their clients without placing anyone at unnecessary risk of infection. Among others, they are organising smaller, private viewings by appointment only where it’s easy to enforce the prevention methods of social distancing, mask-wearing, etc.
Contact Minuteman Press Hatfield today to learn more about the printing services we have to offer at our local printing shop.
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