Postcards - a tried and tested marketing tool
The current economy has led many companies to start seeking innovative ways of marketing themselves. Even when your business is up and running, promoting your product and/or service through advertising can still be hard due to financial constraints. An inexpensive marketing tool that you should look into is that of postcards. Some might view postcard marketing as an inferior form of advertising but they could not be more wrong. The marketing penetration enjoyed by these “miniature billboards” is unrivalled as they have the potential to be seen by many people.
Not only are postcards an inexpensive way to immensely expand your marketing campaign on a tight budget, but they are easily distributed to the masses as they can double as business cards and flyers. If you decide to invest in the world of postcard marketing, be sure to not skimp on the design as this is the backbone of most postcard marketing campaigns. If your message strikes the correct chord, your company’s postcard might even enjoy a highly visible place in the lives of your consumers like that of the refrigerator, workstation or desk.
Postcards tried and tested
Postcards have been in production since the late 1800’s and are still around today. Due to technological advances it is very easy to produce a high quality postcard that has a long lifespan.
Postcard marketing is a great direct marketing tool as consumers do not really have a choice whether or not to look at your message because the postcard isn’t concealed by an envelope. Make sure that the intrinsic identity of your business is correctly conveyed in the postcards you distribute and let them do the rest of the work for you.
Contact Minuteman Press Hatfield for postcard design and printing