Learn About Layout And Composition In Print Design
Print marketing is thriving and so is print design. A lot of thought goes into each element used during design, whether for a business card, book, or promotional product. Through our experience at Minuteman Press Hatfield, we know using original images, as far as possible, is best and keeping the message simple. What more should you know about design?
Composition Is The Building Blocks
Composition refers to the different building blocks of your design. This includes how you arrange all the elements. The arrangement of this content will guide your readers and help you communicate your message effectively.
Your design will look more solid and well-executed with the proper structure. These five principles will help you master layout composition:
Basic Elements of Composition
Although it may seem daunting to master composition, it is pretty simple. These principles will help you take your designs to the next step.
Proximity
How far are your different elements from each other? You can show the relationship between different parts by using space visually. It is always an excellent idea to separate unrelated aspects so that it is clear they are not related. By doing so, your designs will be easy to understand.
Whitespace
This is the negative space. It's the space between your content and lines. Although designers are free to use the white space however they wish, it is vital to use it to separate and define sections. This will make your work appear less cluttered and uncomfortable.
Alignment
The most important thing when aligning objects is to be consistent. This applies to the alignment of paragraphs, words, and images. You can create a well-organized feel for your work by using consistent alignment.
Contrast
Contrast can simply be defined as one thing that is different from another. Contrast can grab attention, draw attention, or emphasize layout and composition. Contrast can be created with:
- Contrasting colours.
- You can have more than one font
- Different-sized objects.
Hierarchy
It's easy to create a hierarchy. The first step is deciding which elements you want readers to notice. These elements should stand out; that is why high-level, essential items are often bolder, larger, or separated.
We can design and print yearbooks, bespoke t-shirts, and posters according to your requirements at Minuteman Press Hatfield. If you want to know more about our print design capabilities, contact us today.