How to Design a Business Card
Business cards are essential for networking with business partners, potential customers, etc. That is
why it is necessary to consider what you include in your business card design carefully. Here are 5
things to consider while designing your business card.
Type of Business Card
One of the first things to consider during your business card design is the type of business card you
are considering. There are two types of business cards, namely:
- Personal business cards: These cards can identify you as an individual. They can also be
used to network, such as meeting new friends or establishing friendships. - Business cards for professionals: These cards are used to identify you and your professional
activities. They can also be used to make professional connections with clients, colleagues,
and employers.
Consider the settings in which you will use your card and what goals you are aiming to accomplish by
using business cards. This will help you choose between a professional or a personal business card.
Shape and Size of Business Cards
90x50 mm is the standard size for business cards in South Africa, although 85x55 mm (credit card
size) is also popular. Depending on their designs, these business cards can either be configured in a
landscape or portrait format. This is the standard sizes to fit in a wallet but isn’t the only size or shape
that you can use. If you wish to stand out, you can consider using a smaller card or a different shape,
like a circle, a square, or rounded corners.
Logos or Graphics
As a way to identify your business quickly, you can include your business logo, corporate colours and
easily recognisable graphics. You may also include your picture if you want to remain memorable and
recognisable.
Text and Typography
There are many bits and pieces of information that you must include in your business card. This
includes your name and contact information. Play around with fonts and typographies, and make sure
you adjust the size and colour until everything is placed in a visually appealing, easy to read way.
Finishes
The final thing to consider for your business card would be the finishes. These finishes include
cardstock options, embossing, foiling, laminating, magnets, etc. Ensure that you consult a
professional to ensure that you have the appropriate finishes for your business card.
For more information on creating the perfect business card, contact Minuteman Press Hatfield today.
We’d love to hear from you!