High-Resolution Photography for Print Marketing
The images and graphics that you use in print marketing are crucially important. Having high-quality photos should be a priority throughout your marketing efforts, particularly as customers today have high expectations.
Print marketing that lacks professional quality photos can look blurry, distorted, or pixelated, which could harm your brand's image and reputation. These images are the first thing clients see when they come across a pamphlet, poster, or business card.
What's High-Resolution Photography?
A high-resolution image must contain at least 300 pixels per inch. A higher number of pixels per inch means that images will print crisper and more clear. There is a simple way to check the quality of your pictures; simply follow these steps:
Step 1:
Open your image.
Step 2:
- For Windows, right-click on the file and select "Properties."
- For Mac OSX, right-click and select "Get info."
Step 3:
- For Windows, under "Details," you will be able to see the horizontal and vertical resolution of your image. It is usually given in dots per inch (dpi). A good quality image will have at least 300 dpi.
- For Mac OSX, look at the dimensions under "More info." This is where you will find the dimensions and resolution.
Why Great Photos Help Your Print Marketing.
High-resolution photos are a great way to promote your print marketing.
- Attract potential clients.
Good product photos on your marketing materials are a great way of attracting the attention of potential customers. Potential customers might be discouraged if the marketing materials' photography is blurry or unclear.
- Enhance your brand's visual appearance.
Your business will look great if your marketing materials are professional. Customers will recognize your brand as trustworthy, credible, and consistent.
- Reduce confusion.
Potential customers may not see what you are showing them if the image you use for print marketing materials is blurry, unclear, or distorted. While they might be interested to see what your product looks like, they may not be able to discern what's going on in a grainy photo.
- Standing out from the Crowd.
What brand's marketing material would you choose? The best one will grab your attention first. Good layout and photography are essential to showcase your business' unique qualities to clients.
Minuteman Press Hatfield has the expertise to help you select the best images for your business to create a successful print marketing campaign. For more information, contact us today.