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Flyers need to speak to their target audience in order to get people to take action. ‘Social flyers’ is a term that flyer printers have come up with that refers to optimising your design, layout, wording and distribution channels so that they speak directly to the intended customer.

Flyer printers have picked up a few tips for effective marketing with flyers over the years – follow these social flyers techniques to get the best results!

Effective promotion with flyers

• Play around with the layout: Don’t do a rush job – take the time to play around with different flyer designs. While you don’t have to hire a professional graphic designer for a flyer marketing campaign, it is wise to research the topic and see what has worked in the past to determine the optimal flyer design for your company.


• Give your customers something they can’t refuse: If you’ve got an amazing product or service, make sure that this is communicated in no uncertain terms to your target audience. If you’ve got a huge discount – print it in bold, red letters.  Also make sure the flyer is easy to read (don’t have long paragraphs of text – rather list advantages in bullet point form). Remember to print your contact details and shop location on the flyer.


• Use both sides of the flyer: Too many people get so caught up with their flyer design that they forget about the second half of the marketing material – the back side! Use the reverse side of the flyer to print additional information that would convince a prospective client or customer to partner with you.


• Make sure your potential customers get your flyers: Simply printing flyers and hoping they will make their way into the hands of your potential customers isn’t a good idea. Formulate a fool proof distribution campaign to get the best results!


• Have a plan: If you plan on spending money to print a batch of flyers, take the time to consider exactly what you want to achieve. Set goals and targets so that you can determine whether the flyer marketing campaign was successful (this will also help you optimise future marketing campaigns).

Looking for flyer printers in Hatfield? Minuteman Press Hatfield is here to help you with your next flyer printing campaign! Contact Minuteman Press Hatfield for flyer printing and design.