Discover why printing is still relevant in 2021
The data is there to prove it. Printing still has a big future ahead of it, unless we all change how we read and consume information. According to studies, people read and recall better in print than on digital screens. Apparently, the printed word is easier for the brain to process. So, far from being supplanted by digital media, printed materials have a lot to still contribute to marketing.
Print is a more physical medium that is closer to the actual experience of reading, which enables customers to physically connect with your brand. Print marketing also allows you to disconnect from technology and enjoy some time away from your phone, laptop, and other devices. It is especially refreshing in this digital-obsessed world that your customers have the chance to unplug and really digest your marketing.
Reap the benefits of combining your print and digital marketing strategies
Printed products are still used every day in nearly all industries, from legal and finance to education and healthcare. During the current COVID-19 outbreak, businesses are using posters and signs for their COVID-19 prevention and awareness campaigns.
Supermarkets and other retailers are using printed social distancing markers while estate agents are now making use of “virtual tour” booklets to also implement social distancing rules. The key to getting the most out of print marketing is combining it with your digital marketing efforts. That can set your marketing in an upward trajectory and boost your sales.
Minuteman Press, located in Hatfield, will help you merge your print and digital marketing strategies to boost your brand’s visibility in the market and make sure it leaves a lasting impression on prospects and customers alike. Contact us here for information on how to get started and for all your quote requests.