Carefully Choose Where to Hand out Your Flyers
Designing and printing a gorgeous flyer and handing it out to people who have no interest whatsoever in what you are promoting is akin to lighting a candle and hiding it under a bushel... Well, sort of. It serves no purpose.
While the overall design of your flyers is extremely important; where you choose to distribute them plays just as big of a role in determining whether or not they end up being a marketing success! So, where are the best places to hand out flyers to allow for maximum effect? Minuteman Press Hatfield investigates.
Identify Your Target Market
Before distributing any flyers, it is essential that you look into your target market, especially in terms of where it is that they spend most of their time. Where do they work? Where do they socialise? Where do they unwind? The answers to these questions will provide you with a great starting point.
Come Up with New Distribution Methods
Who says that you have to follow traditional methods for flyer distribution? You do not need brand representatives at every traffic light. Why not get creative instead? Adding flyers to packaged orders or visiting relevant trade shows and exhibitions and handing them out there can have just as big of an impact – if not even greater! Plus, it will probably save you money.
Get the Most Suitable Reps
If you do decide to go the brand representative route, be sure to hire the right kind of reps. Research has shown that your target market is likely to respond more favourably to your flyers if they receive them from someone who is from the same demographic as they are. For example, if your target market is young women in their twenties, then hiring female brand representatives in their twenties is a great idea. Fitting your reps with branded uniforms is also always wise.
If you want high-quality flyers and the appropriate branded Barron uniforms to accompany them, simply contact us at Minuteman Press in Hatfield now to learn more or to place your order.