Business printing products to help you through COVID-19
The printing industry is interrelated with many different industries. For example, restaurants, the healthcare industry, and real estate groups use business printing for signage, stickers, cards, etc. All of these industries along with many others have been hit very hard by this crisis. However, with this pandemic, there is now a new demand for print products that remind customers and staff to adhere to the new social distancing guidelines. Here are a few examples.
1. Floor decals
Floor decals and floor graphics are quickly becoming some of the most effective business printing pieces in the retail industry. These graphics are an unexpected way to draw attention towards the store rules as cautious shoppers draw their eyes to the floor. In the same way that this has been effective year-round in public spaces, it is often one area that cannot be ignored.
2. A-frame sandwich boards
Whether you are offering curbside pickup, or for any messaging that needs to be communicated to your customers before entering your store, sandwich boards are a popular form of business signage that helps relay important information ahead of time.
3. Posters and banners
For those looking to display COVID-19 information creatively while keeping your branding front-and-centre, posters and banners are an ideal choice. From new business protocols to hand-washing signage and symptom lists, large format printing, posters, and banners can tell the story that you simply do not have time to communicate to customers individually.
4. Window stickers
Colourful, eye-popping stickers and custom window decals are another unique print piece your business can take advantage of during COVID-19. As marketing opportunities are less, window decals serve as an effective branding tool if strategically used. Large or small, window decals are sure to make an impact on passers-by, even at a distance.
How different industries are making use of business printing during the pandemic
Different industries need printing to keep employees, clients, and guests safe. In the healthcare industry, for example, hospitals and medical facilities are using print for critical communications for health and safety. They are using door and window posters providing important info, social distancing safety guidelines, “wash your hands” reminders and employee best practices.
Public health and government groups are using print for critical communications for government programs, election postcards, ballots, and mailings, labels, and government-issued items, posters, and postcards providing public health and safety information and guidelines, and for special events and registration announcements.
The construction industry is using print for construction site signage, public safety posters and signs, special notices, and letters to residents, and worker safety posters, signs, and guidelines. In the legal sector, they are using print for court documents and legal notices, directional signs for buildings, safety posters, and signs, and for time-sensitive communications.
Minuteman Press’s social distancing products are an absolute necessity to help actively reduce the transmission of COVID-19. Lock-down will eventually be lifted, but social distancing will become somewhat of a “norm” for the coming months. Be prepared with some simple products which you can use in the office, in your shops, trade counters, building sites, around schools, in your restaurant, wherever it’s required!
Contact Minuteman Press Hatfield today to find out more about the business printing services they offer.