Brochures: A Vital Marketing Tool
You might consider cutting the brochures budget during economically challenging times, but that would be an unwise decision. Brochures are a long-term investment. It is essential to keep your business in customer’s minds, and some prefer to receive brochures as a marketing initiative because they are not active on social media. According to Forbes Magazine, companies that maintain or increase their marketing during difficult times tend to expand their market and grow faster once the economy recovers. As a small business, Minuteman Press Hatfield understands the challenges businesses face. What should you consider when planning your brochures?
How Many Brochures Are Cost-Effective?
There are a few things to consider when deciding how many brochures to print:
- Budget: Determine how much you are willing to spend on brochure printing and use this to guide your decision.
- Audience: Consider the size of your target audience and how many brochures you will need to reach them. If you are targeting a specific event or location, you may need to print more brochures to ensure you have enough to reach your audience.
- Distribution: Think about how you will be distributing your brochures and whether you will need more or fewer based on the distribution method. For example, if you will be distributing your brochures at a trade show, you may need to print more to ensure that you have enough for all attendees.
- Marketing goals: Consider your marketing goals and how many brochures you will need to achieve them. If you have a specific target number of leads or sales in mind, you may need to print more brochures to reach this goal.
What Size Should My Brochures Be?
There are a few things to consider when determining the right size for your brochures:
- Purpose: Think about the purpose of your brochures and how they will be used. For example, if your brochures will be used as handouts at trade shows or events, a smaller size may be more convenient for attendees to carry around. If your brochures are mailed to customers, a larger size may be more effective at grabbing attention.
- Content: Consider the amount and type of content you will include in your brochures. A larger size may be necessary if you have a lot of text or detailed graphics, while a smaller size may be sufficient if you use images or simple graphics primarily.
- Printing costs: Larger brochures generally cost more, so consider your budget and whether a larger size is feasible.
- Branding: Consider whether the size of your brochures is consistent with your overall branding and aesthetic. For example, a smaller, more minimalist brochure may be a better fit if you have a clean and modern brand identity.
Consider Using Professionals If You Don’t Have Brochure Design Skills
Whether or not you need to use a professional service for your brochure creation depends on a number of factors, including your budget, design skills, and the purpose of the brochures. Here are a few things to consider when deciding whether to use a professional service for your brochure creation:
Budget: If you have the budget to hire a professional designer or printing service, it can be worthwhile to do so. Professional designers have the expertise and experience to create visually appealing and effective brochures. Professional printing services can ensure that your brochures are printed with high-quality materials and techniques.
Design skills: If you have design skills and the necessary software, you can create your own brochures. However, if you are not confident in your design abilities or need access to professional design software, hiring a professional designer may be worth it.
Purpose of the brochures: If your brochures are for a professional event or for use in a business setting, it is worth investing in professional design and printing. This can give your brochures a professional look and feel, which is important for conveying the right message to your audience.Did you know Minuteman Press Hatfield also produces golf shirts and caps you can use on golfing days? When your business needs updated brochures, contact us.