What's Happening in Hatfield-Pretoria, Gauteng…

If you’re running a business in the Hatfield area, you should consider Minuteman Press next time you want to print flyers.

Thousands of companies still use advertising flyers each year as part of their marketing strategy. The popularity of this marketing tool is thanks to the relatively low-cost as well as the number of people you are able to reach when printing and distributing flyers.

Planning the distribution routes and channels of your flyers is not enough to secure the campaign’s success. Instead you also need to pay special attention to the design of the flyers and pamphlets. Where possible, it should always be left to professional and experienced graphic designers to take care of the actual design work of your advertising mediums.

Following are a few factors to keep in mind when designing your advertising flyers:

• Choose your audience: Consumer studies and other methods for discovering your target audience should be used to identify and target the right audience for your service or product. Do not try to be too general about who you target as this could cause your entire campaign to fall flat.


• Choose your copy carefully: Depending on your audience, you should decide early on whether you will use marketing or technical copy on the advertising flyer. If you are targeting individuals skilled in a specific and technical field then technical copy might be more effective than marketing copy, where the opposite will be true for less technical consumers.


• Keep things clean: While there is always too much information and too little space on flyers, you need to be exceedingly finicky about the info included on your flyer as you can never clutter the flyer. This will make it much harder to quickly and effectively carry your main message over to the audience.


• Decide on colour: Full colour flyers can showcase your product in its full glory, but cost a bit more. With a creative design, black and white flyers can also convey your message effectively at a more economical rate.

Need flyer printing in Hatfield? Partner with Minuteman Press!