A Pen is Still as Relevant as Ever Despite the Digital Age
Despite the advent of electronic devices such as mobile phones, tablets, laptops and others that people can use to type whatever it is that they want to write, people still use pens for many purposes. Think of situations such as when you have to sign forms, want to jot down a couple of poetic lines, sketch a drawing and many others. Here are 5 reasons why branded pens are great for marketing:
They Are Cost-Effective
Pens are arguably the cheapest way in which you can market your business. You can order them in bulk, with your logo on them and printed in any colour. When it comes to a marketing tool that won’t cost you an arm and a leg, branded pens come out on top.
They Are Highly Usable
Everyone needs a pen. Whether they are sitting at their desk, standing in a queue to get their driver’s license renewed or waiting in the bank, a pen is something that everyone uses all the time. Instead of giving clients and staff something that will be thrown into the dark corners of a drawer, invest in something they actually need and use.
They Are Like Business Cards in a Way
You don’t have to stick to a logo and your company’s slogan when you are branding your promotional pens. You can include your company’s telephone number, your website or the URL to your most popular social media profile.
One Pen Is Shared by Many
Pens, much like lighters, are things that get passed around and shared. There has never been a better type of word-of-mouth marketing for your business.
They Last a Long Time
How long do you remember something that you heard on the radio or read on a flyer? Chances are good that the information exited your mind as quickly as you read it. A pen, however, is something that people will see again and again.
Get in touch with Minuteman Press, your trusted printing company in Hatfield, to order your branded pens today and to learn more about our wide range of printing services and products.