Yes, it is the great digital age where everything seems to be moving online. While there are a lot of conveniences with shifting most business tasks online, some things still work well the way they always have and may not need changing for a while, bar some enhancements here and there. That’s certainly the case with printing, as the Covid-19 pandemic has shown us.
Evidence from studies shows that people read better in Print than on screens. They also recall better that way, which suggests we are still a long way from totally dispensing of textbooks for e-Books and PDFs. Print marketing is, therefore, still relevant.
Print marketing allows people to disconnect from technology and enjoy some time away from my phone, laptop, and other devices. It is refreshing in a digital-obsessed world and gives your customers the chance to unplug and really digest your marketing.
Your Print and digital marketing strategies can co-exist peacefully
Printed products are still used every day in nearly all industries, from legal and finance to education and healthcare. In the COVID-19 outbreak, we are using printed materials in the form of COVID-19 prevention and awareness Posters and social distancing safety guidelines.
Retail businesses are making use of printed social distancing markers and estate agents are now making use of “virtual tour” Booklets to implement social distancing rules.
Instead of taking the drastic and premature decision to dump your Print marketing strategy for a wholly digital one, you are better served to combine your online presence with a strategic Print marketing campaign. Minuteman Press has the skills and a product range to help achieve this.
Contact Minuteman Press Germiston for more information on how you can combine your Print and digital marketing strategies.
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