Many people don't realize the effort to create promotional and marketing materials. Leaflets can be one the most time-consuming marketing materials of them all; they are multipage with many functions, designs, and content requirements.
This is why it is so important to be familiar with the anatomy of leaflets when designing one for your business. These are vital points to remember as you create these leaflets:
Your Goal and Message
What message are they trying to convey? What is your intention with this message? If your goal is to sell products or services, ensure that your leaflet conveys all the benefits. If your goal is to get people to contact you, add your contact details.
Remember that each leaflet need not be limited to a single goal. Your leaflet may serve multiple purposes. You can inform and entertain clients, persuade them and guide them to the website. It all comes down to how you structure or deliver your call-to-action message.
Target Audience.
To make your leaflet appealing visually and highlight the most critical points, it is essential to identify who you are targeting. The following demographics should be considered when designing your leaflet:
- Gender.
- Age.
- Nationality.
- Family status
- Marital Status
- Geographical location
- Occupation.
- Education level
- Income.
Format and Size.
Once you have decided what you want to convey and to whom, it is time for you to start to plan how it will be delivered. The first step in this process is to determine the size of your leaflet. These are the two types of leaflet formats:
- The accordion is the most commonly used format for leaflets. This leaflet is perfect for communicating information that doesn’t need to be processed in a particular order. Each section will contain a different topic and discussion point. They are ideal for displaying large imagery, maps, or other large images.
- A brochure-like flyer works well if your goal is to help your readers understand your content. This type of leaflet is ideal if you must divide your content into certain sections to allow readers to follow your ideas.
Headlines and Fonts.
You can make your leaflet stand out by using attractive headings that interest people. Avoid using generic brand names, services, or headings as your main heading. Instead, you should develop a tagline that will evoke interest.
Images and Design.
Images engage readers and make it easier to visualise your product/service. Make sure you use attractive photos that are appealing to your target audience. The leaflet should contain the images in a thoughtfully designed manner. So that your messages don't get lost, keep your design simple and focused on visual aesthetics.
Printing and Distribution
Think about how your leaflet will be printed and distributed. Your printing company will need to tell you what format, dimensions, or requirements they have. This includes information about cutting and bleeding so that you don’t accidentally cut any of your content.
Still have questions? Contact MinutemanPress Germiston today to speak to one of our helpful experts!