What's Happening in Wadeville, Germiston, Gauteng…

If you were thinking of ditching the printed marketing materials you have always been using in your marketing in favour of the new digital marketing channels, press pause and think carefully. While you consider the decision you are about to take, examine the following statistics that show how powerful printed marketing materials like Flyers and Banners still are as tools for gaining new customers:

1. 80% of marketers say that point of sale marketing is the most influential marketing channel on driving purchasing decisions.
2. 71% of consumers do not pay attention to online ads and 69% find them annoying!
3. Direct mail has a response rate of 5,1% while email response is only 0.6%.
4. Postcards do even better with a response rate of 5,7%, making it one of the most cost-effective pieces of advertising for business.
5. 85% of consumers live or work within an 8 km radius of your business. Yard Signs are a great way to promote your brand to the friends and neighbours of your customers.
6. 62% of consumers who respond to direct mail (such as Brochures) made a purchase within three months.
7. 63% of consumers read leaflets and flyers that have been addressed and delivered to their homes at least once per week.
8. 85% of consumers had done business with the advertiser after receiving a promotional product.

The Minuteman Press Simple Business Builder is a line of custom printed products designed to make your marketing decisions easier and more affordable. The Simple Business Builder includes the following:

• 500 Business Cards
• 1 000 A5 flyers
• 100 Presentation Folders
• 10 A5 duplicate carbonless Books
• 500 Pens
• 2 vehicle magnets
• 1 Pull-up Banner for indoor display
• 1 A1 poster
• 500 A4 brochures

Printed Marketing Materials Still Work in 2020

Despite the hype that accompanies every shiny new application and digital marketing platform, it is not time to set aside banners, flyers, presentation folders, branded Notebooks, and all the other printed marketing materials that have served your Germiston business so well over the years. The above statistics show that these tools are still highly effective in 2020 and going forward.

Minuteman Press is a reputable printing company in Germiston that offers you all your printed marketing materials under one roof. Get in touch with us right away to learn more about our printing services.