What's Happening in Wadeville, Germiston, Gauteng…

The challenges faced with the Covid-19 vaccine rollout in South Africa is a stern warning that this virus (or its variants) may be much harder to overcome than we thought. While our recent optimism may not be totally misplaced, it is clear that our surest way to avoid the worst effects of the virus is by lowering infections.

Real estate is one of the sectors that have suffered immeasurably from the economic slowdown and loss of spending power the pandemic has caused. The early months of the pandemic saw a steep decline in sales, which took prices down with it. The falling prices made it a buyers market, but such a scenario can only sustain the sector for a while. Beyond that, incomes have to improve for the market to pick up enough that the sector can truly recover.

It is critical to update your Print marketing strategy to survive the COVID-19 rollercoaster

Without proper marketing, first-time homebuyers with some cash saved up may not be aware of the opportunity the pandemic still presents them. With most people staying at home to avoid infection, how have you been conducting your business? Online? All you need is a little creativity and consistency in using Print media to reach your audience. 

Smart real estate sellers have been using lawn and yard Signs to reach out to potential buyers without exposing them unnecessarily. As potential home buyers search their dream neighbourhood, a ‘for sale’ or ‘coming soon’ sign can grab their attention quickly. Virtual tour Booklets and Catalogues are another great way to show clients homes that may be within their price range and neighbourhoods of choice while still adhering to social distancing protocols.

The hope is that 2021 may yet see a rapid recovery of the real estate sector. But that is dependent on what happens with this pandemic, which we can only be sure of as the months pass by. 
As you cautiously seek to grow your sales and sustain your business during this pandemic, the Minuteman Press printing company in Germiston would like to work with you to find ways you can use our printing services to protect your clients from the Covid-19. Contact us here to get a free consultation.