What's Happening in Wadeville, Germiston, Gauteng…

We have all had to deal with the economic and social disruptions Covid-19 has caused and can’t bear going back to that. Another prolonged lockdown will be a death knell for those businesses that barely survived the last one. Which is why you have to do your part where you are to prevent another spike in new infections. 

Printing pieces your business should invest in during this pandemic

Not sure what you can do at your business to help keep new Covid-19 infections low? Here are the business printing pieces you could invest in:

1. Floor decals and Floor Graphics

Floor decals and floor graphics are quickly becoming some of the most effective business printing pieces in the retail industry. These graphics are an unexpected way to draw attention towards the store rules as cautious shoppers draw their eyes to the floor. In the same way that this has been effective year-round in public spaces, it is often one area that cannot be ignored. Try using bright, branded colours.

2. A-frame sandwich boards for your outdoor displays

Whether you are offering curbside pickup, or for any messaging that needs to be communicated to your customers before entering your store, sandwich boards are a popular form of business signage that helps relay important information ahead of time.

3. Banners and informational Posters

For those looking to display COVID-19 information creatively while keeping your branding front-and-centre, posters and banners are an ideal choice. From new business protocols to hand-washing signage and symptom lists, large format printing, posters, and banners can tell the story that you simply do not have time to communicate to customers individually.

4. Window decals

Colourful, eye-popping stickers and custom window decals are another unique Print piece your business can take advantage of during COVID-19. As marketing opportunities are less, window decals serve as an effective branding tool if strategically used. Large or small, window decals are sure to make an impact on passers-by, even at a distance.

5. Brochures and other direct mail pieces

As everyone stays home during the quarantine, now is an excellent time to reach a more captive audience through direct mail. Whether you are launching a traditional direct mail campaign on its own, or supercharging it by combining it with digital marketing, direct mail can be a valuable business printing piece during COVID-19. Stats from Canada Post show that direct mail has a 20% higher motivation response than digital media, making it far more persuasive.

How businesses and institutions in different industries are using print during COVID

Different industries need printing to keep employees, clients, and guests safe. In the healthcare industry, for example, hospitals and medical facilities are using print for critical communications for health and safety. They are using door and window posters providing important info, social distancing safety guidelines, “wash your hands” reminders, and employee best practices.

Public health and government groups are using print for critical communications for government programs, election Postcards, ballots, and mailings, labels and government-issued items, posters and postcards providing public health and safety information and guidelines, and for special event and registration announcements.

The construction industry is using print for construction site signage, public safety posters and Signs, special notices, and letters to residents, and worker safety posters, signs, and guidelines. In the legal sector, they are using print for court documents and legal notices, directional signs for buildings, safety posters and signs, and for time-sensitive communications.

Minuteman Press in Germiston is open for business and ready to take your orders. You will enjoy a full suite of printing services, including brand identity, digital printing, embossing, finishes, folding, graphic design, laser engraving, lead generation, Logo Design, photo enlarging, QR Codes, strategic consulting, vehicle wrap, and Website Design.
Contact us here for more information on our products and services and your order requests.