The Covid-19 pandemic has caused much pain and suffering. But in our efforts to contain this deadly virus, we have also discovered amazing technologies that will improve our lives and make it is easier to market products and conduct business well after this pandemic is overcome. One not-so-new technology whose impressive benefits we now appreciate better is QR Codes.
Quick Response codes are a Covid-friendly invention that makes it safe to still use printed marketing materials that we traditionally handed out, like Business Cards, but which we can’t now because of the associated virus transmission risks.
The coronavirus has forced many people into self-isolation, which has confined them and limited their movements. The reduced numbers of people on the streets have a negative impact on Print ads. Take Brochures, for example, as there are fewer people out, there are fewer people to distribute Brochures to and due to social distancing, they might be concerned about taking a brochure from a stranger.
The marketing benefits of using QR Codes
QR Codes have undeniably received a new lease of life, thanks to the Covid pandemic. Here are a few ways you can use this hands-free marketing approach in your business.
- Use QR Codes to offer a direct incentive or promotion.
- Scanning a QR code can direct customers to a website of your choice.
- QR Codes on your Business Cards allow your consumers to engage with your business within seconds.
- Instant analytics, it provides an opportunity for business owners to keep an eye on their audience when they scan the barcode.
- It’s a great way to get users to leave reviews. A huge 97% of customers read online reviews before they buy.
Will you give QR Codes a try at your business in Edenvale? When you are ready, Minuteman Press would like to be your printing partner. We help you create the QR Codes and explore ways of integrating them into your marketing strategy. Contact us here to get started adding QR Codes to your printed marketing materials.
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