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There are several great ways to get your message into the hands of your target audience. The poster is one of the many wonderful examples of how Print marketing has helped people over the centuries. Although Posters are one of the oldest Forms of advertising (it dates back to the early 19th Century), this does not mean they are no longer effective.

Here are five things to remember when creating a poster or other marketing collateral for your next campaign:

Typography

What font would you like to use for your poster? The font you choose can be either wavy or thin, thick or rigid, large or small, and in different colours. The fonts on your poster will determine whether or not your text is easily legible, but they will also influence the look and feel of your Posters.

You should also aim to limit yourself to one or two font types. Too many fonts can overwhelm the reader and obscure your message. Title fonts are typically display typefaces, such as sans serif, and text fonts, on the other hand, should be serif fonts.

Colour

Different colours can convey different messages and create unity. Posters with bold colours are also more visually appealing and will be noticed more than Posters in black and white.

Some meanings for different colours include:

• White: Pure, Innocent, Clean.
• Black: Elegant, Mysterious, Sophisticated.
• Blue: Calming, Honest, Sad, Reliable.
• Orange: Hot, Youthful, Active.
• Green: Natural, Financial Wealth, Growth.
• Brown: Rich, Flavorful, Organic.
• Purple: Regal, Futuristic, Creative.
• Red: Exciting, Dangerous, Aggressive, Stimulating.
• Yellow: Sunshine, Imaginative, Cheerful, Cowardly.

Shape

Using different shapes, you can guide your readers' eyes through your poster. Depending on the message of your poster, you might choose shapes that create the appropriate mood for your reader. Some shapes are softer, while others are sharper and more striking. 

For example, circles can create a relaxed, fluid mood. However, squares, triangles and other geometric shapes may create a more serious, professional, or professional mood. You can add these shapes to the background of your poster or place them behind text to create emphasis.

Layout

The effectiveness of the elements above can vary depending on how they are laid out in your design. Your design should be balanced, so they are pleasing to the eye and easy to read. This necessary balance can be achieved in two ways:

• Symmetry. You can use symmetry to create mirror-image effects for formal or static effects.

• Asymmetry. Using this unbalanced arrangement of elements can be more challenging because each component must be carefully placed to avoid overwhelming readers.

Contrast

Contrast is an essential element of design. Contrast occurs when two elements have been placed in opposing ways. This creates a focal points in your design and draws attention to it. Use shapes, colours, and lines to create contrast.

Minuteman Press Centurion CBD strives to help our clients develop practical and visually appealing Print marketing materials. For more information on Posters, please contact us.