What's Happening in Centurion, Gauteng…

Yes, the growth of digital media has given business new marketing channels that didn’t exist before. But, should businesses chase these emergent digital marketing tools at the expense of marketing channels that have we have always relied on? That’s like putting all your eggs in one basket. Don’t ditch the printing company that does your marketing materials just yet. The following statistics will show why:

1. 80% of marketers say that point of sale marketing is the most influential marketing channel on driving purchasing decisions.
2. 71% of consumers do not pay attention to online ads, and 69% find them annoying!
3. Direct Mail has a response rate of 5,1% while email response is only 0,6%.
4. Postcards do even better with a response rate of 5,7%, making it one of the most cost-effective pieces of advertising for business.
5. 85% of consumers live or work within an 8 km radius of your business. Yard Signs are a great way to promote your brand to the friends and neighbours of your customers.
6. 62% of consumers who respond to Direct Mail (such as Brochures) made a purchase within three months.
7. 63% of consumers read leaflets and Flyers that have been addressed and delivered to their homes at least once per week.
8. 85% of consumers had done business with the advertiser after receiving a promotional product.

Clearly, there should still be space for printed marketing materials in your marketing budget. Besides its effectiveness, even with all the attention digital marketing is getting, this form of marketing also remains one of the easiest and cheapest to execute.

The Minuteman Press Simple Business Builder is a line of custom-printed products designed to make your marketing decisions easier and more affordable. The Simple Business Builder includes the following:

• 500 Business Cards
• 1 000 A5 Flyers
• 100 Presentation Folders
• 10 A5 duplicate carbonless Books
• 500 Pens
• 2 vehicle magnets
• 1 Pull-up Banner for indoor display
• 1 A1 poster
• 500 A4 Brochures

Minuteman Press is a reputable printing company in the Centurion CBD that offers you all your marketing materials under one roof. Get in touch with us right away to learn more about our printing services.