What's Happening in Centurion, Gauteng…

Google it and you will see dozens of articles that question the paper business card’s relevance in modern marketing. People ask questions like, can Business Cards survive the digital marketing revolution? It is a polarising debate, but there is enough data to prove there is still a place for Business Cards in the modern marketer’s toolset. 

According to research, there is a 2.5 percent increase in sales for every 2,000 Business Cards given out, which shows they have a direct impact on the bottom line. Proving that this old school marketing tool is part of business etiquette, also according to research 39 percent of people will not do business with you if your Business Cards are cheap-looking.

It is essential to have a professional business card that represents who you are and showcases your brand’s identity. Your business card is more than just your contact information. It is your formal introduction to the rest of the world. However, the Coronavirus will surely leave its mark on the business world. Covid-19 means that people no longer exchange Business Cards in the usual way.

Will this pandemic be the final demise of the business card? With the need for social distancing, how can you get the advantages of a business card without giving people physical cards? It might be time to take a more digital route with QR Codes.

QR Codes bring the business card into the digital age

Discover a new way of using your business card to network and share information by adding a QR Code, and set yourself apart from other professionals. You can share your contact details, business information, work samples and much more with only one scan.

The way QR Codes work is simple. A customer sees the code and wants to know more, and so they take out their smartphones, scan the QR code, and it instantly takes them to the webpage of your choice. QR Codes are so powerful because they connect colleagues or clients to anything you want, from websites, photo slideshows or videos, to Facebook pages or customised landing pages with special promotions you may have developed in conjunction with your business marketing campaign.

Business Cards are an integral part of networking and expanding your contact list. There is now a new way for you to enhance its effectiveness and make it easier for your potential clients to learn more about your business, add your information to their devices, and even access samples of your work. Adding a QR Code to your business card allows you to do this and so much more. Here are some of the benefits.

1. Ease of networking

Using the vCard and QR Code on your business card enables potential clients or employers to add your contact information to their mobile devices without the hassle of manually typing it in. They can simply scan and save.

2. Garner more social media followers

Adding a Social Media QR Code that links to your social media platforms will garner more followers and fans on your pages and allow your clients to remain up to date on all your latest work, events, and news.

3. Organise your work samples in one place

The best way for potential clients or employers to get to know you is through your work. You can have your business card link directly to your current business projects, user cases, or your blogs by using a dynamic URL QR Code, which is an excellent feature for freelancers. You can link to your resume and any other PDF files by using the PDF QR Code, so you do not have to carry Copies with you at job fairs or informational events.

4. Keep your customers updated on important developments

Adding a Business Page QR Code to your business card allows you to instantly inform your clients or future customers about your business, your contact details, opening hours, address, social media accounts, and navigational directions. If you have an online business, there is a button that can allow you to link to it, a website, or a gallery of your work to help you promote your goods and services.

Where to Print your QR Codes in the Centurion CBD

QR Codes are one of the most effective tools in linking a printed or tangible item that customers have in their hands with your landing page or website. You have seen and learned how to use QR Codes. Now it is time to add them to your Business Cards and marketing materials to give customers with smartphones and devices easy access to your website. Use QR Codes on your Business Cards as a generator or accelerator of leads no matter where you are networking.

Minuteman Press is the leading printing company in the Centurion CBD. As well as supplying Stationery and all printed marketing materials and signage, we also have a line of products to use for your Covid safety campaigns. We have enough capacity to meet all your needs for face masks, face shields, and social distancing signage.
Not sure which printed materials to add QR Codes, besides Business Cards? Contact us today for all the guidance you need to integrate QR Codes in your Print marketing strategy.