Business printing pieces to consider during COVID


If your business has not been adversely affected by Covid 19, you are one of the few, fortunate ones. Still, this pandemic will have taken away some of your personal conveniences and caused anxiety and stress in your staff’s ranks. You have every incentive as the next business to help stop the virus in its tracks. 





The WHO stresses social distancing as a way to protect yourself from Covid 19 infection, among other recommendations. At Minuteman Press, the top printing company in the Centurion CBD, we have developed a line of products to help you keep your customers and workers safe. Here are five printing pieces your business must use for your Covid 19 response:





Printing pieces your business must consider for your Covid 19 response





1. Social distancing signage





Floor decals, Floor Graphics, and other social distancing signage are quickly becoming some of the most effective business printing pieces in the retail industry. These graphics are an unexpected way to draw attention towards the store rules as cautious shoppers draw their eyes to the floor. In the same way that this has been effective year-round in public spaces, it is often one area that cannot be ignored. Try using bright, branded colours.





2. Outdoor messaging boards





Whether you are offering curbside pickup, or for any messaging that needs to be communicated to your customers before entering your store, sandwich boards are a popular form of business signage that helps relay important information ahead of time.





3. Educational Posters and Banners





For those looking to creatively display COVID-19 information while keeping your branding front-and-center, Posters and Banners are an ideal choice. From new business protocols to hand-washing signage and symptom lists, large format printing, Posters, and Banners can tell the story that you simply do not have time to communicate to customers individually.





4. Window decals





Colourful, eye-popping stickers and custom window decals are another unique Print piece your business can take advantage of during COVID-19. As marketing opportunities are less, window decals serve as an effective branding tool if strategically used. Large or small, window decals are sure to make an impact on passers-by, even at a distance.





5. Direct Mail Brochures





As everyone stays home during the quarantine, now is an excellent time to reach a more captive audience through Direct Mail. Whether you are launching a traditional Direct Mail campaign on its own, or supercharging it by combining it with digital marketing, Direct Mail can be a valuable business printing piece during COVID-19. Stats from Canada Post show that Direct Mail has a 20% higher motivation response than digital media, making it far more persuasive.






Examples of how companies in different industries are using Print to fight COVID 19





Different industries need printing to keep employees, clients, and guests safe. In the healthcare industry, for example, hospitals and medical facilities are using Print for critical communications for health and safety. They are using door and window Posters providing important info, social distancing safety guidelines, “wash your hands” reminders and employee best practices.





Public health and government groups are using Print for critical communications for government programs, election Postcards, ballots, and mailings, labels and government-issued items, Posters and Postcards providing public health and safety information and guidelines, and for special event and registration announcements.





The construction industry is using Print for construction site signage, public safety Posters and Signs, special notices, and letters to residents, and worker safety Posters, Signs, and guidelines. In the legal sector, they are using Print for court documents and legal notices, directional Signs for buildings, safety Posters and Signs, and for time-sensitive communications.





You can get all your printed materials in the Centurion CBD at Minuteman Press. Among other services, we offer brand identity, digital printing, embossing, foil stamping, folding, graphic design, Infographics, laser engraving, lead generation, list acquisition, photo enlarging, Logo Design, personalised URLs, QR Codes, strategic consulting, vehicle wrapping, and Website Design
Contact us today and let us know what your printing needs are.


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