Why printed marketing materials still work in 2020
It may be true for newspapers and magazines, but the digital age hasn’t quite brought the dreaded doom to printed marketing materials. There are still parts of the marketing mix that aren’t as easy to replicate online and for which printed materials, because they are tangible and easier for the brain to process, are a better fit. The its physical connection and experiential nature, many businesses are not ready to pull the plug on print marketing.
Print marketing allows people to disconnect from technology and enjoy some time away from my phone, laptop, and other devices. It is refreshing in a digital-obsessed world and gives your customers the chance to unplug and really digest your marketing.
Rather than replace it, print marketing can be used to promote your digital presence
Printed products are still used every day in nearly all industries, from legal and finance to education and healthcare. More recently, due to the COVID-19 outbreak, in the form of COVID-19 prevention and awareness posters and social distancing safety guidelines. Restaurants are making use of take-away to avoid passing menus are between customers, supermarkets, and stores are making use of printed social distancing markers and estate agents are now making use of “virtual tour” booklets to implement social distancing rules.
While there is a clear shift to digital media, smart businesses realise there are still some marketing tasks you can only do effectively using printed marketing materials and other offline media. Better yet, combining your online presence with a strategic print marketing campaign can produce better business outcomes.
Minuteman Press in Boksburg has all the printed marketing materials your businesses needs in 2020, including Covid 10-ready QR code-enabled business cards. Contact us today to discuss your needs.