Top Tips for Creating Rack Cards for Your Business
One of the simplest yet most powerful advertising tools is the rack card. Rack cards are widely used for commercial advertising in high foot traffic places (such as hotels, convenience stores, tourism offices, and restaurants). Their design and style are optimised to instantly catch the eye of your customers and stimulate their interest in your products or services.
The goal of a well-designed rack card is to entice potential customers to ask for more information about your business. Rack cards are a great replacement for posters and flyers since they can quickly and clearly convey all the information needed.
Usually printed on thick cardboard, these print marketing items are presented on surfaces that are easy to view, including:
- Countertops
- Reception areas/ waiting areas
- A hotel's lobby
- Entrances to grocery stores
- Events and trade shows
If you’re looking to create rack cards for your business, read these 4 tips to get started.
Prioritise Quality and Simplicity When Choosing Your Images
Less is more when it comes to the designs and images you use for your rack cards. You must choose photographs or graphics that are attractive, clear, and high-resolution but also simple and eye-catching enough to get your customer's attention immediately. Too many elements on your rack cards will take away from the appeal, leading to fewer people looking at your cards and, therefore, fewer potential customers.
Say Less – It Does More
Similarly to how you should keep your images basic, jamming too much text into your rack cards isn’t recommended either. A lot of information squeezed into a tiny area appears overwhelming and is difficult to understand. On your rack cards, try to provide only the most crucial information. Keep your messaging consistent and point customers to your website or social media pages if they want more information.
Encourage Viewers to Take the Next Step
Make sure you include a call to action so that your reader knows what to do next. Your rack card must have a compelling and inspiring call to action if you want viewers to turn into customers. Again, keep it as straightforward as you can. Think about including your contact details, website address, social network links, QR codes, etc.
Consider Your Target Audience With Every Step
Keep your target audience at the forefront of your mind as you write the text and select images for your rack card. If you keep your marketing materials focused on the requirements and desires of your target demographic, you will considerably boost the likelihood that you will draw in the clients you want.
Get the most out of your rack cards by choosing the right printing partner. Minuteman Press Boksburg has everything you need for your print marketing strategy. Contact us today to learn more!