The role pictures play in catalogue design and printing
One of the most important elements in any document is its photographs. In the world of catalogue printing, pictures have a particularly important role to fulfil. They not only give the users an idea of what the products look like but they also have to draw attention to the product’s most important features.
What makes a great catalogue photo?
- Image Quality: When it comes to catalogue photos, you need to invest in high resolution pictures. If you can’t find high quality pics on the web, hire a photographer to take photos of your products.
- Lighting: Products should be photographed in the correct lighting. Professional product photographers usually use a white box or a completely white room (along with a number of special photography lamps) to photograph products. If you’re photographing jewellery or glass products, it’s particularly important to get the lighting right so that you don’t have an ugly glare or reflection in your photos.
- Size: It’s important to find a balance between picture size and page layout in your catalogue. Pictures should be big enough to give the catalogue reader a clear view of the products yet it should be practical with regards to the layout and size of your pages.
- Touch ups: Before the pictures are printed you should make sure that everything is perfect. If not, use photo editing software like Photoshop to improve the quality and feel of the pictures.
A picture tells a thousand words. Make sure that your catalogue pictures tell the whole story with professional catalogue printing.
Contact Minuteman Press Boksburg for all your catalogue design and printing needs.