The importance of a logo in business card design
Business cards are an important way to create a professional image for yourself and in attracting customers to your business. There are many different elements that go in the creation and design of these cards and one of the most important aspects is the logo as it defines and identifies you and your business and brand.
Important aspects of your logo:
- Identification: The use of a logo on your business cards is an important way to create an easily identifiable image. The logo is usually the first thing that people notice about a business or service and it must not only make you recognisable, but also signify the industry, service or business you are associated with.
- Individualism: The presence of a logo on your business cards is not just there as a recognisable image but also one that is specifically identified with you and your business. It helps to set you apart and create a unique image that people will associate with your brand.
- Presence: The must have a presence on its own - free and independent of the message or service your business offers. This is important as the very presence of the logo must give off a persona of its own and a feeling of power and status that people will recognise and have interest in it, even before they know what you are offering.
If you are interested in designing your own business cards – use Minuteman Press’online business card design tool!