QR codes: How to save the business card from Covid
As far as the Covid pandemic’s effect on the way we promote products and services go, print marketing, for a long time the go-to channel for many businesses isn’t as effective as people shy away from any form of physical contact. And while the data from the Statistic Brain Research Institute shows that people gauge a business on the quality of its business cards, the study’s authors never budgeted for Covid-19.
It is essential to have a professional business card that is designed to represent who you are and to showcase your brand’s identity. Your business card is more than just your contact information. It is your formal introduction to the rest of the world. However, the Coronavirus will surely leave its mark on the business world. Covid-19 means that people no longer exchange business cards in the usual way.
Will this pandemic be the final demise of the business card? With the need for social distancing, how can you get the advantages of a business card without giving people physical cards? It might be time to take a more digital route. You could share this information in a signature that is automatically included in every email you send and your profile information on your social media platforms.
Using QR codes to save the business card from Covid-induced redundancy
Discover a new way of using your business card to network and share information by adding a QR Code, and set yourself apart from other professionals. You can share your contact details, business information, work samples and much more with only one scan.
The way QR Codes work is simple. A customer sees the code and wants to know more, and so they take out their smartphones, scan the QR code, and it instantly takes them to the webpage of your choice. QR codes are so powerful because they connect colleagues or clients to anything you want, from websites, photo slideshows or videos, to Facebook pages or customised landing pages with special promotions you may have developed in conjunction with your business marketing campaign.
Business cards are an integral part of networking and expanding your contact list. There is now a new way for you to enhance its effectiveness and make it easier for your potential clients to learn more about your business, add your information to their devices, and even access samples of your work. Adding a QR Code to your business card allows you to do this and so much more. Here are some of the benefits.
Benefits of adding QR codes to your business cards
1. Easily share contact information with prospects
Using the vCard and QR Code on your business card enables potential clients or employers to add your contact information to their mobile devices without the hassle of manually typing it in. They can simply scan and save.
2. Add more social media followers
Adding a Social Media QR Code that links to your social media platforms will garner more followers and fans on your pages and allow your clients to remain up to date on all your latest work, events, and news.
3. Organize samples of your work in one place
The best way for potential clients or employers to get to know you is through your work. You can have your business card link directly to your current business projects, user cases, or your blogs by using a dynamic URL QR Code, which is an excellent feature for freelancers. You can link to your resume and any other PDF files by using the PDF QR Code, so you do not have to carry copies with you at job fairs or informational events.
4. Keep your customers in the loop
Adding a Business Page QR Code to your business card allows you to instantly inform your clients or future customers about your business, your contact details, opening hours, address, social media accounts, and navigational directions. If you have an online business, there is a button that can allow you to link to it, a website, or a gallery of your work to help you promote your goods and services.
Get your QR codes printed at Minuteman Press Boksburg
QR Codes are one of the most effective tools in linking a printed or tangible item that customers have in their hands with your landing page or website. You have seen and learned how to use QR Codes. Now it is time to add them to your business cards and marketing materials to give customers with smartphones and devices easy access to your website. Use QR Codes on your business cards as a generator or accelerator of leads no matter where you are networking.
The print marketing experts at Minuteman Press Boksburg would like to help you integrate QR Codes into your marketing strategy so you can connect your printed materials with your brand online. Contact us here to get started adding QR codes to your printed materials.