Printed Marketing Materials Outshine Online Ads
Many people think that the advent of online marketing has rendered printed materials unnecessary. Nothing could be further from the truth. Yes, it is effective to invest in online marketing apps, but reliable statistics indicate that it is even more crucial to invest in printed marketing materials. Here is what the statistics say:
- 80% of marketers say that point of sale marketing is the most influential marketing channel on driving purchasing decisions.
- 71% of consumers do not pay attention to online ads and 69% find them annoying!
- Direct mail has a response rate of 5,1% while email response is only 0,6%.
- Postcards do even better with a response rate of 5,7%, making it one of the most cost-effective pieces of advertising for business.
- 85% of consumers live or work within an 8 km radius of your business. Yard signs are a great way to promote your brand to the friends and neighbours of your customers.
- 62% of consumers who respond to direct mail (such as brochures) made a purchase within three months.
- 63% of consumers read leaflets and flyers that have been addressed and delivered to their homes at least once per week.
- 85% of consumers had done business with the advertiser after receiving a promotional product.
Minuteman Press’ Simple Business Builder is a line of custom printed products designed to make your marketing decisions easier and more affordable. The Simple Business Builder includes the following:
- 500 business cards
- 1 000 A5 flyers
- 100 presentation folders
- 10 A5 duplicate carbonless books
- 500 pens
- 2 vehicle magnets
- 1 Pull-up banner for indoor display
- 1 A1 poster
- 500 A4 brochures
Contact Minuteman Press, a leading printing company in Boksburg that offers professional printing services for all your marketing materials requirements.