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Key elements of a catalogue:

Catalogues are used by businesses to showcase their products, sales and services. Catalogues offer a convenient format in which you can present your brand in a visually appealing way. However, to do this, there are significant elements in a catalogue you should consider:

 

  • Pay close attention to the cover:


Create a cover that attracts the eye of potential customers or clients. The three elements that should typically be on the cover, are:

  1. an image that stands out,

  2. The company’s logo, and



  • A slogan that captivates and encourages the reader to learn more.


 

  • Choose the right font and font size:


Choosing the perfect font is crucial it sets the mood for your message to be conveyed in an appropriate way. Comic Sans, for example, is not an appropriate font for a brochure for a doctor’s surgery. Make sure your font is easy to read. Use different sizes to highlight the importance of the information.

 

  • Choose a suitable fold


Commonly there are two types of catalogue folds:

  1. Z-fold: Z-fold is used when a lot of information is presented. Only one panel at a time is displayed and this assists the reader from being blasted with too much information.

  2. Trifold: A trifold layout is for catalogues with less information.


 

  • Choosing the right colour:


Colours play a crucial role in a catalogue - it sets the mood for your message. If your business or service is fun and exciting use bright colours to enhance the view. Neutral colours are better suited to a more serious business.

 

If you are looking for a printing company in Boksburg to handle all your printing requirements, from black-and-white copies to full-colour printing, we have the solution for you. Please get in touch with Minuteman Press, Boksburg to get a printing quote.