How to Design a Great Business Card
Business cards can be a great way to network with potential customers or business partners. As such, you should carefully consider what your business card design will include. Here are 5 essential things to remember when designing your company card:
Types of Business Cards.
The type of business cards you will need will vary depending on the context it will be used in. That is why it is one of the first things you need to think about when planning your business card. There are two types, namely:
- Personal business cards: These cards allow you to be identified as an individual. They can be used to build friendships or make new connections.
- Business cards for professionals: These cards serve to identify your professional activities and establish professional connections with clients, colleagues, and employers.
Consider how you intend to use your business card. This will help you decide if you want a professional or personal business card.
Business Card Shape And Size.
South Africa's business cards are standard at 90x50mm and can come in landscape or portrait formats, depending on how they are designed. While this is the standard size that will fit into a wallet, it is not the only one you can use. You can stand out by using smaller cards or different shapes, like circular or square cards.
Logos or Graphics.
Include your business logo, corporate colours, and identifiable graphics to identify your business quickly. If you want to ensure that you are memorable and easy to recognise, you might also include a picture of yourself or your business.
Text and Typography.
There are many pieces of information you should fit on your business card to make it effective. This includes your name, contact information, job title, location, services, etc. You can experiment with fonts to find the right one for your brand image.
Finishes.
Your business card's final consideration should be the finishing. These finishes include cardstock options, embossing, foiling, laminating, magnets, etc. You should consult a professional if you want to ensure that you have the correct finishes for your company card.
Minuteman Press Boksburg is available to help you design the perfect business card. Contact us today; we'd love to hear from you!