Why Use High-Resolution Photography in Print Marketing?
Marketing efforts are not complete without photography, and print marketing is no exception. Because they are the first thing that clients notice when they see your print marketing pieces, they are critical to your brand's image and awareness.
High-quality images are essential, especially as customers have high expectations. If your print marketing lacks high-quality photos, it can appear blurry, distorted, and pixelated. With the sea of print marketing materials out there, clients will probably choose one that looks higher quality than yours.
What's High-Resolution Photography?
A high-resolution image must have at least 300 pixels per in. Pictures that have more pixels will print clearer and crisper. View the file properties to confirm the image's quality. The resolution of an image can be viewed under "resolution" in the file properties when you open the image in an image editor. (The "dots/inch” should be at a minimum of 300.)
Why Great Photos Help Your Print Marketing.
Here are some of the benefits that high-resolution photography can offer you:
- Attract New Clients.
If your marketing materials look professional, potential customers will find them more appealing than competitors. A great way to attract customers is to use good product photos in your marketing materials. Unclear photography can discourage potential customers from giving your product a shot.
- Enhance the Visual Appearance of Your Brand.
Professional marketing materials will help your business stand out and look good. Your business will look high-quality as it will be associated with high-quality materials. Customers will see your brand as reliable and credible rather than cheap and unreliable.
- Reduce Confusion.
Your print marketing materials may be blurry or unclear, so potential customers won't see the product you show them. Although they may be interested in seeing your product, they may not see it clearly due to the blurred or uncleared image. Without proper knowledge of your product, they may choose to use more clearly displayed one.
- Standing Out Above the Crowd.
What brand's print marketing material would you choose when presented with ten similar pieces? Most likely, you will select the one with the most attractive layout and high-quality images. This is because you will trust this brand more than other ones.
Minuteman Press Boksburg is equipped with the knowledge and experience to help you choose the right shots for your company to launch a successful print marketing campaign. Get in touch with us today for more information.