Exploring printing needs for the real estate sector in 2021
The real estate industry suffered tremendously in 2020 under the weight of the restrictions caused by the Covid pandemic. The goal this year will be to try and inspire a revival in the sector. But as health authorities will caution, health and safety must be the priority as Covid cases are still rising.
Another challenge is the restricted marketing space, with traditional forms of real estate marketing, like open houses not the safest in the context of Covid. It would appear too that print marketing, another effective channel for real estate agents is closed for the same safety risks. Or is it?
Real estate players will have to adjust their print marketing strategies
With demand being low, it is a buyers’ market in real estate at the moment. But without proper marketing, first-time homebuyers may not be aware of the opportunity presented to the. With most people avoiding unnecessary movements due to the COVID-19 pandemic, you will need a little creativity and consistency in using print media to reach your audience.
Print your real estate flyers to advertise available properties. Leaflets and brochures are perfect as leave-behinds as you do not have to physically hand them to someone or interact with an individual personally.
Using lawn and yard signs is one of the best ways to reach out to potential buyers. As prospects search their dream neighborhood, a ‘for sale’ sign or ‘coming soon’ sign can grab their attention quickly. Virtual tour booklets and catalogs are also a great way to show clients potential homes while still adhering to social distancing protocols.
Local estate agencies have adapted well to the Covid threat and found new ways to still provide a service to their clients without placing them at unnecessary risk of infection. Including smaller, private viewings by appointment only while enforcing the prevention methods of social distancing, touching, etc.
In this difficult time where traditional direct marketing channels are closed, you will need to be creative with your print marketing. Let Minuteman Press Boksburg help you explore ways you can use printed materials safely. Contact us here to discuss your options.