Elements Of Good Graphic Design For Print
Graphic design elements are the foundation of any marketing campaign. Knowing how to employ these aspects while adhering to design principles can ensure that your designs achieve their intended goals.
Graphic design is an excellent tool for helping organisations establish a consistent visual identity. A corporation can develop a recognisable and trustworthy brand that stands out from the competition with strong graphic design.
The seven essential elements of graphic design are:
Line
More than just dividers, lines may communicate movement and emotion, connecting your composition and making it look clean and professional.
Scale
The scale of various parts in a design significantly impacts how your audience perceives and interprets your composition. You can use the relative sizes of different components in your design to create a focal point, highlight important parts, and eventually guide viewers' eyes through the piece by playing with the relative sizes of different components.
Colour
Consider colours opposite or alongside each other on the colour wheel when choosing hues for a project; these tend to offer the most consistently pleasing combinations.
Contrast
The juxtaposition of drastically different things (large vs little, light vs dark, etc.) to create visual interest or direct attention to specific elements is called contrast. Our designs aren't only dull and uninteresting without contrast; they're also challenging to comprehend.
Shape
Consider both the shapes you're intentionally incorporating (the positive shapes) and the shapes that organically arise around those shapes when working on a design (the negative shapes). When creating a design, think about how you'll use shape. The simple circle has always been a popular and reliable approach to presenting information in a neat, cohesive shape.
Alignment
When creating a balanced, ordered composition, alignment is most often discussed in terms of text and typography, but it's also necessary to consider the alignment of non-text elements. How will you align all the elements within your design?
Space
Space is exactly what it sounds like: the empty spaces in your design between pieces. When it comes to self-designing professional-looking designs, what you don't include might be just as significant as what you do.
Consider not only the things you're included (such as graphics and text) but also how they're structured and grouped in the composition when working on a design. It's easy to cover every square inch of your digital canvas with stuff, but try to leave some breathing area for your elements.
To develop professional graphics and illustrations, graphic designers must have extensive knowledge of brand strategy, design layout, creative marketing, and tools such as Adobe InDesign, Photoshop, and Illustrator. Minuteman Press Boksburg is a top printing company that will ensure that all your printed materials envision a strong brand identity with only the highest quality printing materials and apparel. Contact us for more information on the printing process.