Branded calendars: Why they work so well in 2021
Because of the low sales and general operational challenges caused by the Covid pandemic, many small businesses will be forced to cut their marketing budgets. But instead of completely dispensing of your marketing initiatives, Minuteman Press suggests using printed materials, which are cheaper and yet effective. Branded calendars work especially well.
Reasons why custom branded calendars work so well
Custom-branded calendars can be an effective and affordable way to usher in the positive vibes of the new year, while also giving your brand an awareness boost and giving your clients and prospects a gift that is both useful and long-lasting. Here is why.
1. Very few people can turn down the gift of a branded calendar
Who does not love a calendar? Whether it is a desk pad to doodle on while you are on a call, a standing calendar on your desk (to plan your holidays and other important business-related things), or a wall calendar you hang in your bedroom, calendars are useful everywhere.
2. They are an inexpensive marketing tool
Depending on how lavish you want to get, calendars can be the most affordable branded gift you can give—and if you divide the cost by the number of days those nifty little calendars are doing branding work for you, you will be getting great bang for your buck.
3. You have a wide scope to get creative with your design and messaging
There is substantial branding real estate on a calendar. You can convey your logo and brand style, some signature imagery, some memorable quotes or punchy tag lines, and even a list of your products and services—and of course, your all-important contact details. The actual space available will depend on your calendar choice, but let your creative juices flow.
4. They are highly brandable
We just covered how creative you can get, which leads to this epiphany: imagine all that creativity with your brand, visible and on display and being used, for a solid 365 days. That is branding heaven for you right there! Can you say top-of-mind?
5. They are a convenient excuse to follow up on prospects
If you have been working on some prospects that have not entirely committed yet, delivering their calendar gift is the perfect excuse for more face-to-face time. Who knows what that could lead to?
6. They are a good way to show gratitude to your loyal customers
Your current customers and clients are undoubtedly very important to you. How often do you show them? Giving them a gift that is useful and thoughtful shows them you are grateful and that you care. If you can deliver it in person, then all the better.
Get your custom-branded calendars designed and printed by your local Minuteman Press in Boksburg. We can bring your original ideas to life and give you a completely customised design. You can also build on existing templates with personalised photos, images, business logos, or branding for your printed calendar.
Contact your local Minuteman Press printing shop for all needs for branded calendars and other printed marketing materials.